A Journey Through Traditions Driven By Technology

Japanese packaging combines respect for traditions with state-of-the-art technology. Let´s say it is a technological ancestry. We are also talking about an element with fundamental importance in Japanese culture where the importance of packaging is evidenced by the term Tsutsumu which means “to wrap”, “to pack” and whose ideogram symbolizes the image of a child inside its mother’s womb, referring to the idea of protecting what is precious.