Edward Whitehead
Managing Director

Edward Whitehead

25 years’ experience in the flexible packaging sector in UK, Europe. My primary focus in the last 5 years has been to develop mono-material packaging solutions, practical, technical packaging, designed for ease of recycling with minimal compromise to mechanical performance.

We need to use less materials, by weight and type, make it easier to capture, sort and recycle. Once we have clear sight of what we have captured, we can develop secondary applications, which in turn will stimulate the value chain required to drive circular mindset and economy, these simple principles are at the core of my process.

We need to produce 50% more food globally by 2050, whilst currently wasting 30% of what it produced today. We waste 1.3 billion tons annually representing 8% of global greenhouse gas emissions, we must do better, packaging has a key role to play in reducing food waste and extending shelf life.

One wife, Two daughters One dog.

Marlene Cronje-Vermeulen
Future Works Manager
Coca-Cola Europacific Partners

Marlene Cronje-Vermeulen

Marlene’s passion around packaging development forms a solid platform for sustainable packaging innovation. 

With a background in both liquid and packaging development which spans 30 years across 3 countries, she is in unique situation to develop strategic packaging road maps.

As a board member of the Australian Institute of Packaging (AIP), Marlene has presented at several seminars and been on numerous discussion panels.

Marlene is the Future Works Manager at CCEP API and overseas packaging development for the Australian packaging sites.

Nerida Kelton
Executive Director
Australian Institute of Packaging (AIP), and
Vice President Sustainability & Save Food
World Packaging Organisation (WPO).

Nerida Kelton

She has worked in the Packaging industry for over 24 years, is the lead for the Save Food Packaging Consortium project within the Fight Food Waste Cooperative Research Centre and was the packaging representative on Dept Agriculture, Water and the Environment’s National Food Waste Strategy Steering Committee.

Nerida is passionate about educating the industry on the important role that packaging plays in minimising Food Waste and how designing Save Food Packaging can make a difference.  She is also one of the creators of the annual Christmas Foodbank hamper program which is designed to help those who are vulnerable and in need. The volunteer program has packed over 14,0000 hampers to the value of over $1 Million AUD over the last 11 years.

Nerida is also committed to helping educate and train packaging professionals in the importance of sustainable and circular packaging design and recognising best practice in this area.


Prof. Pierre Pienaar (CPP)
World Packaging Organisation